I lead a practice that delivers awesome solutions through "Power BI and its friends"; all of Microsoft's toolkit of Azure, Power BI & Fabric, to deliver actionable analytics to a vast range of organisations and industries. I describe our process as speaking to customers to understand their key business problems, pain points and decisions to determine exactly what information they need to tackle them. Then we deliver the solution to turn data into insight into action, with intelligently designed end-user experience built on a robust, automated data architecture, and help our customers to drive better business outcomes using insight they can trust. We have delivered solutions ranging from Power BI directly deployed on individual source systems, to enterprise-scale data-warehousing solutions built on the range of Azure data platform components, delivering analytics to end users through Power BI across continents, entities, sites and user security groups, all wrapped around with Microsoft's security and identity framework.