Big Data/Data Warehouse Evangelist at Microsoft

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last ten years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with nearly 40 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including PASS Summit, SQLBits, Data Summit, SQLDay, Enterprise Data World conference, Big Data Conference Europe, SQL Saturdays, and Informatica World. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.