Digital Analytics & Data Intelligence Specialist at NCOA |Power BI, Microsoft Fabric, AI-Ready Analytics

Lena is a Digital Analytics and Data Intelligence Specialist working at the intersection of analytics, governance, and AI readiness in the public sector. She holds a Master’s degree in Marketing Analytics from the University of South Florida and has played a key role in delivering analytics solutions for more than 20 mission-driven organizations across the DMV and nationwide, helping transform fragmented data into actionable insights that support large-scale impact. Currently, she leads analytics strategy for a national nonprofit, focusing on building AI-ready analytics environments through improved data architecture, governance, and adoption of analytics solutions. Lena is also passionate about mentorship and teaching. She has supported early-career professionals in securing internships and their first roles, and has served as a guest facilitator at the University of South Florida, leading discussions on marketing analytics, customer behavior, and machine learning applications.