"Twenty-five years selling enterprise data platforms. The machines were never the problem."

Tara Myshrall is the founder of Petra Ltd, where she works with enterprises on the data readiness behind AI adoption. Twenty-five years in enterprise data and analytics revenue leadership — Regional VP at Talend and Qlik, leading teams at Dell, TIBCO, and Information Builders. She preserved $24M in ARR through a live acquisition at 100% retention, and delivered 268% of quota through an org restructure. She teaches Advanced BI as an Adjunct Professor at Conestoga College and speaks across Canada on AI readiness, governance, and the trust infrastructure enterprises skip on the way to deployment. Based in Toronto.