I-Link Digital, Chief Architect Data Analytics

Ahmad uses his 22 plus years in technology to lead, architect, and deliver BI solutions using Azure and Power BI as well as mentor those with less experience in the discipline. He started his journey as a software engineer back in 2002, then discovered MOLAP and Tabular models in 2006 and that has been his area of expertise ever since. Ahmad specializes in the design of very large semantic models with billions of rows that meet the report-rendering service-level agreement of 10 seconds or less. Additionally, his deep knowledge enables customers from various industries and sectors to confidently adopt the best practices on every design layer of BI projects.