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Alyson Ginesta | Community Days

SPEAKER

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Alyson Ginesta

Sr. Product Marketing Manager, AI at Work @ Microsoft | Microsoft 365 Copilot

As a Sr. Product Marketing Manager on the Microsoft 365 Copilot team, I help develop and spearhead the marketing strategies for our AI-powered commercial solutions. My day-to-day includes diving into market research to spot trends, crafting product positioning and messaging, and implementing go-to-market strategies that make our product launches successful. I work closely with our product, sales, and customer success teams to understand customer needs and drive product adoption. Plus, I keep a close eye on campaign performance to tweak and optimize our efforts. In this role, I've successfully launched Microsoft 365 Copilot and Copilot Prompt Gallery in partnership with my amazing team. My skills in strategic thinking, data analysis, and clear communication have been key to these successes. I thrive on collaboration and have a knack for managing multiple projects without missing a beat. And with a creative flair, I love coming up with unique marketing ideas that really resonate with the right target audience. Outside of work, I am a fitness lover and enjoy spending time in the sun. I have visited 18 countries and love experiencing new foods and cultures.

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