Rayna has been in technology and SaaS sales for nearly 2 decades now and she is a firm believer that one of the primary requirements of technology is to be accessible and unambiguous. What, makes her an undeniable asset is her ability to identify business and process challenges (or, as some call them opportunities) and find ways for technology to solve them, in a simple and streamlined way, as well as her conviction that technology implementation for the sake of digitization is not the ultimate goal. Rayna wholeheartedly believes people deserve more time to spend on activities that drive value at work and in their personal lives. Another superpower Rayna brings to the table is her “technology cryptology”. Being surrounded by highly technical people throughout the past 2 decades, she’s acquired a remarkable ability to decipher technology speak and simplify it, so the most non-technical people can understand it.