College Ave

Prajakta Prakash Talathi is a Strategic Analytics and Marketing Performance Leader with extensive experience in driving enterprise-wide reporting, data strategy, and analytics transformation across the financial services and technology sectors. Over her career, she has led large-scale modernization initiatives, integrating data intelligence, automation, and AI-driven insights to enable faster, smarter, and more informed decision-making for senior leadership. In her current role at College Ave, Prajakta leads enterprise reporting and analytics, overseeing insights across marketing, credit, product, and operations. She has been instrumental in transforming traditional data ecosystems into agile, cloud-enabled environments enhancing scalability, improving accuracy, and strengthening business agility. Her expertise lies in optimizing acquisition funnels, designing robust forecasting and planning models, and enabling data democratization through self-service BI platforms such as Tableau and Power BI. Prajakta’s leadership philosophy centers on bridging the gap between technical analytics teams and business stakeholders, translating data into strategic narratives that guide C-suite decisions. Her work in automating marketing analytics pipelines, developing predictive models for campaign performance, and building executive dashboards has positioned her as a trusted advisor in data-driven growth strategy. Before joining College Ave, she led digital and analytics transformation initiatives at Accenture in Singapore, designing enterprise visualization frameworks and enabling self-service analytics capabilities across regions. Earlier in her career, she delivered end-to-end BI and data solutions for government, consulting, and financial clients, combining deep technical knowledge with business strategy acumen. Prajakta holds a Global MBA in Marketing from the S.P. Jain School of Global Management, where she graduated with a Gold Medal for academic excellence. Beyond her professional work, she actively contributes to mentoring and community initiatives, serving as a guest lecturer and supporting nonprofit education and social programs.