Functional Consultant specialising in Marketing. Work at HCL Tech

I am often asked how I became a functional consultant in the world of Dynamics 365. Whilst studying my BSc Psychology degree at Liverpool Hope University, I developed a passion for consumer purchase behaviour and understanding the endless possibilities of reason behind a persons behaviour. Why do people choose to follow the latest trends? What messaging works best for generation Z vs X? And just how do we turn customers into brand advocates? This passion led me to the Manufacturing Industry, where I would advise customers on their Marketing Strategies to improve footfall within their business, using a variety of traditional and digital marketing methods. I loved the buzz of creating strong campaign messaging that would support weekly or monthly events and would often work closely with the sales team to really understand the consumer. From there I worked in a very fast paced Marketing Agency to help clients build a strong brand image, core values all whilst ensuring that the creative output is executed in the most effective way possible. Finally I took the leap of faith. HCL Tech gave me the opportunity to learn everything there is to know about D365 Marketing and grow as a functional consultant via their CIT program. I have created The Power of Marketing Blog to share my latest thoughts on the Dynamics 365 Marketing platform, my opinions on Microsoft updates and what I believe the product has to offer it’s users! I really am passionate about this product, and what it allows Marketing teams to achieve