Borough of Roselle, Assistant Business Administrator

Denise Wilkerson is the Assistant Business Administrator for the Borough of Roselle, where she works to strengthen municipal operations, improve resident services, and increase efficiency. She is also the Executive Director of the Roselle First Community Development Corporation, a 501(c)(3) nonprofit organization, where she leads community initiatives focused on education, economic opportunity, youth development, affordable housing, and community development. She currently serves as a Board Member of the Linden–Roselle Sewerage Authority and a member of the Roselle Democratic Committee. A former Councilwoman, Denise has helped secure more than $26 million in grant funding for the Borough of Roselle and played a major leadership role in the development of the new Roselle Memorial Library and other redevelopment projects. Prior to her work in municipal government, Denise served as the Director of eCommerce at PR Newswire/Cision, where she provided strategic and operational leadership for a major enterprise eCommerce technology platform that generated nearly $400 million in revenue during her tenure. She was responsible for overseeing the platform's technology strategy, product management, software development, product support, and ongoing operations, ensuring that technology investments supported business objectives and customer needs. Denise also led the transition from a traditional Waterfall software development methodology to an Agile development model, incorporating offshore development resources. Her leadership helped modernize the organization's approach to software development, product delivery, and cross-functional collaboration. Her professional background combines technology leadership, business strategy, digital transformation, and public-sector administration, bringing a unique perspective to organizational efficiency, innovation, and community development.