It is what it is - Let's use it to our advantage!

Marketing Automation veteran with 20+ years of experience in the field. Led services department, support department and product management teams in Optizen, a company that grew from 4 to 450+ people over the course of 17 years. Joined Infobip in 2021 as Group Product Manager for Personalization; enabling people to build tailored communications to their recipients, as well as tweaking the SaaS products to the persona using it. After extensive personal interest in the AI area, as from 2023 also pushing AI capabilities in Infobip products to boost its users productivity, as well as offering their clients the best interactive, personalized experience!